When the format matters as much as the message.
Some direct mail programs need more than a conventional structure. ShipShapes gives agencies, marketers, and fundraisers another way to create physical engagement.
The Problem
Many direct mail programs depend on familiar formats. Those formats work, but some programs need a different level of physical engagement to renew attention, support donor value, or create a memorable action.
The ShipShapes difference
Physical presence through shape, material, transparency, dimension, and lasting value.
Recipient interaction through snap-off cards, peel-outs, clings, frames, and reusable pieces.
Designed for visibility, to be carried, displayed, redeemed, or saved.
Calmark single source support across creative, printing, personalization, lettershop services and postage optimization.
Why Calmark
Ideas need execution
A distinctive format only works when the details are right. Calmark helps organizations evaluate production feasibility, production timing, and complete program flow.
That is the value of ShipShapes by The Calmark Group: product originality supported by the discipline required to execute complex direct mail programs.
