Direct mail formats built for donor attention and retention.
ShipShapes gives nonprofit fundraisers and membership organizations distinctive ways to support acquisition, renewal, reactivation, recognition, and sustained engagement.
Where ShipShapes fits
Use ShipShapes when the program needs to feel different: donor acquisition, lapsed donor reactivation, membership renewal, sustainer upgrades, mission promotion, loyalty, and recognition.
Many fundraising programs depend on consistency, testing, and control packages. But there are moments when an organization needs to break through donor fatigue, reintroduce value, renew interest, or give supporters something meaningful to keep.
ShipShapes formats can help create that moment.
Donor acquisition
Create a stronger first impression with a format that stands apart from conventional acquisition packages.
Lapsed donor reactivation
Re-engage cold or inactive donors with a piece that invites handling and interaction.
Membership renewal
Incorporate a snap-off card, credential, coupon, that reinforces membership value.
Sustainer upgrades
Use a premium-feeling format to support a higher-value ask.
Event or mission promotion
Use custom shapes, frames and clings to connect the format to the cause.
One partner for complex direct mail programs.
Calmark works with agencies, marketers, fundraisers and strategists to support execution of direct mail programs.
Sample guidance
Contact Calmark to discuss the program objective, audience, timing and application.
