Lettershop Services
ShipShapes is the only lettershop able to meet ever-changing USPS requirements for addressing all ShipShape and ClearCard-type products. ShipShapes gives you all the high-quality lettershop services you're used to, including state-of-the-art high-resolution addressing with variable printing options. We'll even take care of drop-shipping the finished product to regional distribution centers within the postal system, a complex process that we make transparent for our customers.We also maintain a current list of the ever-changing 35,000+ destination delivery units (DDUs) within the USPS, and match them up with your lists to provide you with an accurate and detailed analysis of the postage costs and requirements for your ShipShapes mailings. To our knowledge, this crucial service is unique in the industry.
We also offer list management and hygiene for your convenience. Follow this helpful checklist in planning your next mailing.
Mail List Planning Check List
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Review Your List for Accuracy
- Are Your Fields consistent and/or delimited correctly
- Is your data free of clerical errors
- Layout the format of your Address Block
- Check your field lengths to your format - is there a risk of truncation
- NCOA certification will capture change of address information for your list
- Change of address records will have a higher response rate than the rest of your list
Know your Address Layout
Standardize and Encode your Records
CASS certification will standardize your mailing addresses as well as add zip+4 & Carrier Route data
Update your list
Segment your list into sub-groups. The more targeted the list, the better the response will be.
Test your lists & sub-lists. Identifying factors within a segment can help future response rates